There is no doubt about the importance of having a strong brand; a brand that is well known, that tells a strong story, that is relevant and that will ultimately be counted among the brands that target buyers will perceive as…
I recently read the very interesting book “Fooled by Randomness” by the Lebanese-American philosopher and financial mathematician Nassim Nicholas Taleb. I find Taleb’s views on the business world and the factors that influence success very inspiring and I would like to share them…
Trends have a huge impact on what we wear, what we say, what we buy and pretty much everything we see. Because while there are many trends that we all know about and that we may avoid (yes, you mean man bun !),…
The end of the year is the time to make plans. How about setting some goals for the coming year? For a successful start, we would like to suggest 4 great resolutions – and give you tips on how you can keep…