The choices you make about the style, tone, and appearance of your brand reflect your company’s personality. colour When thinking about your business branding, colors are probably the first thing that comes to mind. There are some established associations between color and…
When paper matters 90% of your business communication may be done through phone calls and emails, but sometimes a letter with letterhead is the only adequate medium. You may need to write a formal letter to invite you to a…
Find out why you should develop your branding strategy – and not just your logo – right at the start of your business journey. Welcome to the roller coaster world of the start-up, where intoxicating heights, a few ‘Auweia’ moments…