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STAKEHOLDER MANAGEMENT – UNITED BISCUITS

TABLE OF CONTENTS EXECUTIVE SUMMARY.. 3 INTRODUCTION.. 4 LITEARTURE REVIEW… 4 1.1.     STAKEHOLDER THEORY.. 4 1.2.     IMPORTANCE OF STAKEHOLDER MATRIX.. 5 CRITICAL ANALYSIS, EVALUATION AND EXAMINATION.. 6 1.3.     IDENTIFICATION OF STAKEHOLDERS IN FOOD PROCESSING INDUSTRY.. 6 1.1.     STAKEHOLDER MATRIX FOR…

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Digital marketing for HMV

Table of Contents Introduction. 3 1- Digital marketing. 3       Traditional marketing. 3       Importance of Digital marketing. 4 2- Tactics of search engine marketing. 5      Principals of digital marketing. 5      Inbound and outbound. 5      Types of…

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