In addition to the Common App essay (also known as a “personal statement”), many schools require their own school-specific essays, also known as complementary essays. Colleges request these so that they can get to know the student even better. If you work…
Author: handy83
How To Learn To Write Better: Topic Tips And Short Essays
How do you write a short essay or a theme that will amaze teachers at school or at the 2018 Maturity Answering this question is not easy because writing is not like mathematics: it has no precise rules (apart from grammar, of course!). However, this…
Top tips for remote workshops
In view of the COVID-19 shutdown, all companies have to adapt quickly and flexibly to new ways of working. At B2B International, too, we are looking for the best opportunities to maintain our customer relationships and our projects under the current…
Notes for the employer brand
There is no doubt about the importance of having a strong brand; a brand that is well known, that tells a strong story, that is relevant and that will ultimately be counted among the brands that target buyers will perceive as…
The power of integrated customer experiences in B2B marketing
The more you meet your customers’ expectations, the more they rise. That is a good thing! Excellent salespeople in B2B don’t just convert leads into customers. You inspire your customers at every step along the customer journey. There is a name…
3 Important Trends B2B Marketing In 2020
The marketing strategy of the future What does the future marketing strategy look like? The 3 most important B2B marketing trends 2020 give us an insight: Customer experience and innovation are still crucial. Both remain top priorities that will last in 2020. Ensure…
Why Customer Complaints Should Be Taken Valuable
Delivering an exceptional customer experience is especially difficult during a crisis. Internal chaos, for example because the supply chain is no longer working, can lead to errors, which in turn lead to dissatisfied customers. The truth is, customer complaints are valuable…
3 Important Tips For Your Business Success
I recently read the very interesting book “Fooled by Randomness” by the Lebanese-American philosopher and financial mathematician Nassim Nicholas Taleb. I find Taleb’s views on the business world and the factors that influence success very inspiring and I would like to share them…
What your branding says about your company
The choices you make about the style, tone, and appearance of your brand reflect your company’s personality. colour When thinking about your business branding, colors are probably the first thing that comes to mind. There are some established associations between color and…
5 picture trends you should know about
Trends have a huge impact on what we wear, what we say, what we buy and pretty much everything we see. Because while there are many trends that we all know about and that we may avoid (yes, you mean man bun !),…